A-List Every Day Facebook campaign

Social-led campaign for George at Asda. We gave fans the chance to dress and live like a celebrity for the day - and for everyone else to help put their outfit together. The winner Adele, had a great day and even got mistaken for the other, less famous Adele!

George Back to School

To show how tough the George ‘Back to School’ range is and bring to life their 100-day guarantee, we got loads of horrible children to recreate 100 days of stretching, stains, and hops skips and jumps. Plus the chance to win a new uniform (if they shared and tagged obvs).