Head of Copy/Creative Lead (FTC) @ Not On The High Street | Feb 2025 – Jan 2026

I'm in charge of overseeing all copy and creative - from emails, to site, plus all social content and advertising, ensuring all our work is in keeping with our delightful TOV, but also working with SEO, UX and trade to make sure it is extremely effective.

I deliver the creative concepts for each quarter, defining the unique messaging and deliverables throughout, including social, marketing and promotional ideas. I also created and wrote our lovely Christmas 2025 ads in-house, which was a very successful first for Not On The High Street.

Concepts / Copy / Creative Direction (Freelance)

Sep 2024 – Feb 2025

Brief stint freelancing for Pervical menswear, working on their TOV, writing social, editorial and blog content.

Creative Director @ MullenLowe | Mar 2018 – Aug 2024

During my time at Mullen Lowe, I worked on brands such as Tresemme, Cornetto, and as creative director on Dunelm - creating their first major TV campaign, which also spanned across all social platforms.

Creative Lead @ Lowe Profero | May 2013 – 2017At Lowe Profero

Working on mainly digital and social campaigns for SEAT - rewriting their TOV which was used throughout all media, and Tresemme - creating a series of influencer-based films and social content.

Senior Creative @ Work Club | 2011 – 2013

As creative lead on Carte Noire, I created a campaign of TV ads, print, social films, and out of home experiential. I also worked on Kallo, writing print ads and an (almost) viral film.

Senior Creative @ Poke | 2011 – 2013

Working as lead creative/copywriter for French Connection, I helped to create the world’s first YouTube fashion shopping experience, called ‘YouTique’ of course. I also worked on Orange, creating award-winning social campaigns, including the ‘Singing Tweetagrams’

.Senior Creative @ Dare

2008 -2010

Working mainly on digital campaigns for BMW, Vodafone and ITV. The highlight was creating an award-winning AR experience for BMW - enabling anyone to drive the BMW Z4.

Midweight Copywriter / Creative @ AKQA | 2006 – 2008

At the height of digital agency excitement, I was lucky enough to write and work on campaigns for Xbox, Nike, Orange, Rexona, and best of all PG Tips - creating an online gameshow starring Monkey, himself.

EDUCATION

BSCEcon 2.1 Psychology and Sociology @ University of Wales Swansea