French Connection YouTique

Imagine a ‘Choose your adventure’ game but with FASHION. We created the first ever online shop on Youtube for French Connection - YouTique. Shoppers got a truly personalised experience, choosing their perfect outfit via fun interactive clips, and then buying their perfect items directly through YouTube.

YouTique was tweeted over 2000 times and reached over 2 million people. But the best thing about? It’s absolutely puntastic name.